Executive AI Program (MBAi)
Your company already uses AI. Is anyone steering it?
Tools are bought, prompts are shared, and nothing in the numbers moves. MBAi gives you the system to decide, govern and scale AI across your company, without writing a line of code.
In eight weeks you build the operating model for running your company in the AI era, and you leave with the documents that prove it.
- D-01Your AI Strategy One-Pager
- D-02An Executive KPI Scorecard
- D-03Vendor and agency RFP templates
What you work through, module by module
7 modules × 2 sessions of 90 min · 8 weeks · cohort · by application
M01AI Mindset & Critical Thinking
What AI is good at, where it fails, and how to question its output before you act on it.
2 sessions × 90 min
M02AI Strategy & Operating Model
Pick the few places where AI changes your numbers, and decide who owns them.
2 sessions × 90 min
M03Strategic GTM & Market Intelligence
Use AI to read your market and competitors, and turn it into a go-to-market plan.
2 sessions × 90 min
M04Marketing Leadership in the AI Era
Lead marketing when search, content and ads are changing under you.
2 sessions × 90 min
M05Governance, Risk & Data
A safe-use policy, data rules and the questions to ask before any tool touches customer data.
2 sessions × 90 min
M06Automation & Orchestration Blueprint
Map the work that repeats and design how people, tools and AI hand it to each other.
2 sessions × 90 min
M07Executive Scorecards & KPIs
The handful of numbers that tell you every week whether the system is working.
2 sessions × 90 min
Built for decision makers
Who it is for
- Founders and CEOs whose teams already use AI tools without a plan
- Managing directors who sign off on agencies, vendors and AI budgets
- Senior managers asked to "bring AI in" and looking for where to start
Not for
- Developers looking for a coding or prompt-engineering course
- Anyone hoping for a certificate without changing how the company works
Every program is led by Peyman Mokaram, founder of HiT Land, who has been building businesses since 2004.
“Everything here has been tested with real money — usually mine.”
Do I need technical knowledge?
No. The program is built for decision makers. You will not write code.
How do I join?
MBAi is by application. Send the application form and we contact you to see whether the cohort fits you.
When does the next cohort start?
Dates are shared with accepted applicants.
What does it cost?
Pricing is shared with applicants.
What do I leave with?
Your AI Strategy One-Pager, an Executive KPI Scorecard, and vendor and agency RFP templates you can use the week you finish.
How to join
- Format
- 7 modules × 2 sessions of 90 min · 8 weeks · cohort · by application
- Next cohort
- Dates are shared with accepted applicants.
- Loop
- Price
Apply
Pricing is shared with applicants.